If you have an idea that would uplift society,
would you keep it to yourself?.


Meet mEinstein.

Your Community Driven Cognitive Shadow Brain

This is mE...For You


Cognitive Intelligence and NLP

Think mE as your personal “Jarvis” [from Ironman]. “Your Shadow Brain”.

It is a voice-controlled personal AI system that can take instructions, observe, advise, reason, plan, and act on your behalf. It acts like your shadow brain – your productive persona.

  • Personalized Artificial intelligence as unique as the User it uses.
    • Understands you in natural language, analyze a vast amount of your personal data and provide informed decision and outcomes while continuously learning about you.
  • Pattern recognition, Inferences, Predictions, Advices and Actions
    • mE learns without being intrusive or obnoxious. If you like weekend golf, mE will take note of that preference and not send a service provider to fix your house during your round.
  • Learning and Improving every day
    • mE is always learning and growing. The more you interact with mE, the more it will become your true shadow brain.
  • Secure and Private
    • Privacy is our number one concern. Your data will never be sold or used for advertising—we use it to make your personal life and experience better.

Why mEinstein

Intelligent decision making in your fingertips

Be your own a CFO without knowing anything about Financial Management.

Let mEinstein help you with your overall finances. From dining out, car and home expenses, child and family care, vacation, activities, interests to wishful ideas mE will advise you.

Your personal “Crystal Ball”

Ability to retrieve, analyze and interpret vast amounts of information to predict and prescribe advices, actions, and outcomes.

Enjoy your life more with mE as your shadow brain.

Let mEinstein help you with your daily life. The more you use, the more it will learn to observe, reason, plan, and act on your behalf. It will be your one-stop-shop.

Simplicity at its best

User friendly interface that hides all the underlying sophistication. Simple to use yet abundance of features. Just ask mE to “Shadow” and it will provide “Advices” for review, which it will “Action” upon and deliver “Outcomes”. If you need something pronto you can ask mE to “Shadow Now”.

The Cognitive Flow

How it WOrks?



1. Shadow

Shadows are the tasks you ask mEinstein to shadow i.e. do on your behalf for a period or recurring.


2. Advice

Advices are guidance and suggestions that mEinstein creates on your “shadows”.



3. Action

Actions are connecting and confirming with service providers to fulfill your “shadows” according to “advices”.



4. Alert

Alerts are signals of something amiss or not working.

Uncompromising Privacy

No one – we mean no one can see or read your information.

For mEinstein (mE), your privacy is our paramount concern.

  • We mean what we say as embodied in our slogan “mEinstein – your shadow brain”. Like no one can see inside your brain the same works for mE.

This data is of you, for you and by you.

  • All your personal data resides on your device and nowhere else. Only data that is not of any personal value or that does not expose any user information is stored as system data for required system processing in a highly secure and encrypted form.

We will NEVER use your personal and private data.

  • Because we cannot see or read your data, we can never sell or WILL NEVER SELL your data for marketing purposes or advertisements.

Unparalleled peace of mind.

  • Including the creators, administrators, or technical teams of mEinstein do not have access to your data.

Learn more about what we do

Information and Resources

To make it easy, fun, and meaningful to use Artificial Intelligence in our daily lives. In the beginning the focus is on the individual and the masses. In the next phase we will include events and entertainment, dining, career, health, and shopping. Over time mEinstein will expand to cater small to medium sized business (SMB) and integrate with enterprises that have a customer touchpoint. mEinstein is a conversational agent aware of your surroundings with an effort to make predictive and prescriptive suggestions. We envision mE as a voice-based OS that will seamlessly connect to your world to be always ready and always aware. The result will be decreased cognitive load on you, providing for more time doing the things you love and be with the people you care about and spend. Our goal is to make mEinstein the personal assistant you never knew you needed.

Team

Check our Team

Behind mE is a team of entrepreneurs, engineers, designers, and innovators looking to transform how technology impacts everyday life. Prithwi Thakuria, Founder, Shivang Trivedi, Co-Founder and Ms. Lekha Mishra, Co-Founder make for an interesting yet optimal team to tackle this problem. They represent the Gen X and the Gen Y / millennials. Together Prithwi, Shivang and Lekha represent the spread of the AI market, have a unique ability to design, build, and release exceptional products, and a track record of doing so. But most importantly they share the passion for bringing cutting-edge technology to the masses.

Prithwi Thakuria

Founder & CEO, Design & Architecture

Prithwi founded REC Brains LLC in 1997 and provided high-end custom solutions in VLDBs, Data Mining, Data Warehouse, early Machine Learning, AI and neural networks to enterprises. After taking a hiatus from business to take care of a young family, during which he took senior leadership positions in Fortune 100 firms like State Street Bank and Trust, EMC, PriceWaterhouseCoopers, Tata and IBM, Prithwi restarted REC Brains in 2018 with mEinstein as the primary technology framework and spun it out as a subsidiary of REC Brains. The roadmap for mEinstein is to serve the individuals and small to medium sized business (SMB) in the near term. Prithwi is a self-professed geek, software savant, a rock/pop musician, and a golf addict. Prithwi is a graduate of National Institutes of Technology (NIT), previously known as Regional Engineering Colleges (REC). They are governed by the India’s National Institutes of Technology Act, 2007, which declared them as institutions of national importance.

Shivang Trivedi

Co-Founder, Engineering

Shivang, on the other hand, comes from a series of design-focused Machine Learning, Artificial Intelligence, Deep Learning products, including CIVA (Coden Intelligent Video Analytics) a deep learning framework. He founded Codenscious with focus on research, development, and training. Shivang shares a deep passion in composing music and poetry and has a wild side that loves that loves nature, mountaineering, biking, and whitewater rafting. Shivang is a graduate of Indian Institute of Technology (IIT) which are governed by the Institutes of Technology Act, 1961, which has declared them as institutions of national importance. He also holds an MBA (Master of Business Administration) in finance and operations which brings a wealth of value to mEinstein.

Lekha Mishra

Co-Founder, Product Design & Development

Lekha is one of kind. She is a high-end “hands-on” technologist, a successful entrepreneur and businesswoman but more importantly a devoted wife and a mother. She founded IPHS Technologies in 2013 - rated Top 10 app development companies, serving global clients and employing over 50+ top notch engineers. She is known for your outstanding work ethics, integrity, professionalism, and leadership qualities. With over 15 years of experience in a wide spectrum of technologies from Artificial Intelligence, Augmented Reality to complex UX/UI, mobile and web development she brings a wealth of expertise and knowledge to mEinstein.
A graduate from Kamala Nehru Inst of Tech, India in Master of Computer Applications her passion is coding and reading books.

Shivam Sisodiya

Head, ML/AI and Edge Computing

Shivam “the calm” Sisodiya has the unique capability of making impossible possible. From crunching and compressing complex ML/AI algorithms for edge computing devices to creating high-end AI applications using the best of breed and latest technologies, Shivam has seen and done them all. In his book there are only solutions not problems. He is the creative ML/AI force behind mEinstein. A graduate of IET DAVV, India in Bachelor Of Engineering in Computer Science he has spent most of his last 10+ years in Machine Learning, Artificial Intelligence, Deep Learning, Computer Vision, Algorithm Design, Performance Computing and Software Engineering.
Outside of technology his interests are music and keeping up with science.

Prashant Kumar

Head, Backend & Operations

Prashant holds the fort. Literally and figuratively. With an unsurpassed abundance of energy and drive and unwavering determination to deliver and succeed, Prashant has been the cornerstone of everything “backend” and daily operations. One of the first members of mEinstein’s engineering team, Prashant is an extremely versatile technologist who does not shy away from any new technologies or challenges. A graduate of Radha Raman Inst. Of Tech, India in Bachelor Of Engineering in Computer Science there are too many technologies to cite under his belt. He is a de-facto guru in most backend technologies – from database, networks, infrastructure, cloud, middleware etc. but has specialization in web development, AI/ML, xplatforms like Flutter, ReactNative, Django, APIs, software engineering and databases.
He expends his excess energy playing cricket or listening to music.

Cris Cantolla

Market Strategy

Cris is defined by empathy and vision. He has been designing solutions and thinking how to market them ever since he was a child. His desire to create solutions for people led him to a computer science engineer degree with a deep learning specialization. In 2015 he founded EYENET - an AI-AAS startup focused on retail. He brings to mEinstein a wealth of experience in sales and marketing and clear vision on how to chart the course to success. Cris is passionate about music & visual arts due the power of communication they provide.

What if we all had all the answers that we needed to make informed decisions to succeed!

Can a personal computing system be designed that would greatly enhance a human’s ability to retrieve, analyze and interpret vast amounts of information and help him make informed decisions!

That is what mEinstein (pronounced “my Einstein”) is and does. mE is a voice-controlled personal AI system that can take instructions, observe, advise, reason, plan, and act on your behalf. It acts like your shadow brain – your productive persona.

It can understand you in natural language, analyze a vast amount of your personal data and provide informed decision and outcomes while continuously learning about you.

And it is 100% secure and private. No one – we mean no one, including the creators of mEinstein can see or read your information. All your data resides on your device and nowhere else. This data is of you, for you and by you.

Initially, mE will be focused on Finance, Family Care, Personal Care, Family Activities, Home Maintenance, Car Maintenance and Vacations. But over time we envision including Events and Entertainment, Dining, Career, Health and Shopping. mE will go where you go, making your life easier and more productive.

Addressing the need to simplify and provide the ability to make intelligent decisions based on vast amount of data that is available is important to have the desired outcomes. As more data is generated in today’s interconnected world, it becomes impossible for us to utilize that information to our advantage.

mEinstein’s mission is to put decision making and the ability to leverage information in the user’s hand. We provide intelligent decision making in the fingertips of the consumer through mEinstein as a smartphone app. Your data, your decisions supported by ML/AI in your fingertips. In other words, “personal AI for the masses”.

Artificial Intelligence (AI) is truly an exciting next step in the proliferation of technology in helping mankind, if used ethically and properly. We have taken unusual steps to ensure that what mEinstein has to offer is fair, ethical, secure, and extremely private.

As AI is becoming more of a general-purpose technology, the ability to use AI to address and solve daily life tasks and challenges opens an assortment of opportunities. From simple examples of planning yearly summer camps for kids as they grow, college kids planning spring breaks with limited budget or planning their career to having a holistic view of life events and their impact on health and finances is where AI can play a significant positive role.

mEinstein makes all these complex life events a thoughtless exercise with automated advice, actions, outcomes, and alerts. For a topic that mEinstein is shadowing on your behalf it connects you with service providers that can help you. It provides the convenience of having instant and continuous awareness of your life, and the ability to assist you offers a sense of peace of mind and convenience.

mEinstein also can network, connecting your family and friends. It allows you plan family vacations, college trips, spring breaks with friends, buddy golf trips to events and entertainments with family or friends.

We hope mEinstein to be your sanctuary, a place where you go to address your life’s needs while feeling comfortable and secure. Until recently the prospect of a truly “shadow brain” was merely fiction, but we have taken the first step forward to realize this. In the years to come we will strive to make this better and smarter.

A perfect storm is brewing with the convergence of opportunities and technologies making this the right time for mEinstein. For one, Artificial Intelligence is becoming widely recognized and adopted, expected to surpass a trillion-dollar industry this decade. AI is now becoming known and accepted by the consumer market and is getting more attention than ever before. Users are comfortable with the idea of AI helping them in their personal lives and looking for solutions that puts user’s privacy, security, and user’s benefits at the forefront. The proliferation of always-on mobile phones has created a culture both comfortable with and anxious for more automation.

All this said, the average user is still not benefitting from AI. They do not have any solution out there like mEinstein that makes their lives easier. The big players are 10+ years old and lacking innovation, and most systems are do not connect all facets of a user’s life. Also, these systems own the user’s data, monetizes them without passing on any benefits to the user. mEinstein is changing all of that. We are giving back users their right and power over their data with the ability to monetize it by selling it buyers directly.

In other words, the technology is ripe, customers are anxious, and there are no incumbents that are meeting these demands. Sort of like the early days of personal computing, the pieces are all in place and the market is ready for someone to integrate the concepts into a beautiful product like mEinstein.

The mEinstein App was designed to give you complete control over your life. Just tap and either talk, text, or use the menu driven system.

What you expect from mEinstein, you will find them in all in the simple-to-use interface. Take care of your family, schedule maintenances for your many homes, plan your recurring winter getaway while maintaining financial harmony.

Configure “Shadows”(instructions for mE) on the fly easily and quickly. From the mobile app create and run custom “shadows” to get personalized “Advices”. You can then review the “advices” and ask mE to take necessary “Actions” and tell you about “Outcomes”. If mE finds that it needs your attention it will create and notify you with “Alerts”. If you need something “pronto” you can click on “Shadow Now” and provide multiple instructions to mE for quick resolutions.

Set your preferences in the easiest of ways and mEinstein will figure out the rest on how to interact with you.

Profile can be built automatically using AI techniques or you can do it yourself.

Wealth of feature in the mE ecosystem, so that you do not have to jump around apps. From Payment Gateway, Instant Messaging, Video Conferencing to Social Networking we have it all included for your convenience.

Get mE from the Apple App Store. It is coming soon for iPad and Android devices as well.

  • Powerful and Sophisticated
  • Advanced Voice Technology
  • Intuitive User Interface
  • Simple Setup
  • Feature Rich

User friendly interface that hides all the underlying sophistication. Simple to use yet abundance of features. Just ask mE to “Shadow” and it will provide “Advices” for review, which it will “Action” upon and deliver “Outcomes”. If you need something pronto you can ask mE to “Shadow Now”.

As mEinstein is a learning system it is important to create and populate your profile the best you can. From that point forward, mE will use AI to keep on building your profile automatically.

mE learns without being intrusive or obnoxious. If you like weekend golf, mE will take note of that preference and not send a service provider to fix your house during your round.

mE is always learning and growing. The more you interact with mE, the more it will become your true shadow brain. Privacy is our number one concern. Your data will never be sold or used for advertising—we use it to make your personal life and experience better.

Let mEinstein help you with your daily life. The more you use, the more it will learn to observe, reason, plan, and act on your behalf. It will be your one-stop-shop.

Contact

Contact Us

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